Credit Union Times: Turning Big Data Into Big Dollars to Grow Revenue
September 2, 2012
Credit Union Times examines how financial services companies are analyzing and leveraging big data to improve the bottom line. Todd Morrissey from LLR’s financial services team is quoted on how the influx of data available can be used by financial institutions to deliver better service to customers.
“Deeper analytics into information will help FIs better understand who the customer is and what he wants and what he doesn’t care about,” said Todd Morrissey from LLR Partners, a Philadelphia-based private equity firm that follows the big data space.
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