LLR’s Director of Customer Success, Sarah Doughty, led a discussion with Jim Murphy, Senior Managing Director of Value Creation, and Jairo Romero, Managing Director of Go-to-Market (GTM) Excellence, on how to fortify your GTM strategy and align your GTM team, CFO and board directors to manage a downturn. Hear what all three experienced operators have seen help stress test different scenarios, generate demand in a tough market, manage the sales pipeline and protect your customer base.


Find the topic most important to you:
  • What CEOs and CFOs should expect from their GTM teams in this environment [3:50 – 6:40]
  • Strategies for generating demand and de-risking the sales process [6:40 – 11:36]
  • Steps to evaluate your existing customer base and protect them from churn: [11:45 – 15:36]
  • How LLR advises portfolio CEOs on reporting/communicating in a down market [15:37 – 18:10]
  • How GTM leaders can set their teams up for success in a challenging year [18:14 – 23:00]
  • Scenario planning and how CEOs should look at existing investments and potential new investments [23:00 – 26:10]

This information shared during this recording is the product of LLR Partners (“LLR”). The statements and opinions expressed herein are for general informational purposes only and are not intended to provide specific advice or recommendations regarding any security or company.  Such opinions and market views should not be considered investment recommendations and are subject to change without notice. The information contained herein is general in nature and does not constitute legal, tax, or investment advice. LLR does not make any warranty, express or implied, as to the information’s accuracy or completeness.