Panel: Michael Sala Shares LLR’s Digital Transformation Story at Marketo Seminar

August 3, 2017

Michael Sala, Managing Director of Strategic Origination at LLR Partners, provided a glimpse into LLR’s digital transformation strategy at a recent seminar hosted by Marketo and DemandLab. He joined Andrew Fegley, president of Remarketable/ALC, Rhoan Morgan, CEO/founder of DemandLab, and moderator Taegh Sullivan of Marketo on a panel at CHANGE AGENTS: The Radical Role for Tomorrow’s CMO to shed light on LLR’s journey toward a refreshed brand that puts the experience, insight and expertise of our people front and center.

Michael shared why we concluded to make the new LLR website our flagship for more accessible knowledge sharing and a network hub for peer learning. He explained our process to harness the collective knowledge of our value creation team and draw on our extensive network of CEOs, advisors, directors and functional experts to codify the elements of growth and communicate them as actionable processes and formulas through GrowthBits. Read more about our digital evolution in LLR Brand Update: Sharing Knowledge at Scale.

CHANGE AGENTS: The Radical Role for Tomorrow’s CMO was held August 3, 2017 at the Moshulu Restaurant in Philadelphia. It was an opportunity for top B2B and B2C CMOs, VPs, and marketing directors from the Philadelphia area to come together to address the value of digital transformation and how marketers can own customer experience and revenue potential in their organizations through change leadership.