March 2, 2016
Enhancing sales and marketing programs is often a critical element to a growth-oriented company’s strategic plan. Across LLR’s portfolio, companies share common goals and challenges related to marketing automation, brand awareness, social media and more, as they look to drive new business opportunities each day.
Since 2012, we’ve invited the marketing and communication leaders from our portfolio companies to gather at our annual Marketing Summit to exchange best practices, share case studies and engage in thoughtful conversation around strategic marketing. While guest speakers include leading agencies, industry thought leaders and research organizations, much of content comes from within the attending group of marketing leaders who are eager to share their advice and success stories with others. Valuable new initiatives and co-marketing opportunities have risen from this peer network.
Topics at previous Marketing Summits have included:
- BtoB social media and video storytelling
- Digital marketing and advertising
- Brand revitalization
- Demand generation and lead nurturing
- Public and analyst relations
- Budgeting and benchmarking
- Content generation and marketing
- Hiring and retaining marketing talent
Our next Marketing Summit for LLR portfolio companies will be held in March 2017.