Nonprofit & Social Impact Software & Services

Large and Resilient Market: Approximately 1.8 million nonprofits operate in the United States, with roughly 80,000 new charities created annually. ¹ U.S. charitable giving reached ~$610 billion in 2025 (~4% CAGR since 2000).² Despite macroeconomic volatility, charitable giving has remained durable, supporting a significant ecosystem of nonprofit organizations and technology vendors.

Modernization of Legacy Technology: Only 12% of nonprofits consider their organizations digitally mature, with many still relying on spreadsheets, horizontal tools and legacy systems. ³ Purpose-built, cloud-native platforms are gaining adoption as organizations seek greater scalability, flexibility and integration.

Shift Toward Digital and Recurring Giving: Even as total charitable dollars grow, nonprofits face an increasingly competitive environment for donor attention. Integrated CRM and engagement platforms can provide a 360-degree view of constituents, enabling more personalized communication and helping organizations improve donor acquisition, engagement and retention. ⁴

Increasing Importance of Constituent Engagement: Online giving continues to outpace overall giving growth, increasing 11% between 2024 and 2025⁵, with 63% of donors preferring to give online by credit or debit card. ⁶

Data, AI and Automation: Resource-constrained nonprofits are increasingly able to leverage analytics and AI to identify prospective donors, personalize outreach and automate administrative workflows. These capabilities can improve fundraising effectiveness while allowing staff to dedicate more resources to their core missions. ⁷