Sales & Marketing Technology
The way B2B buyers procure products and services has seen a decisive shift from a salesperson-led model to a digital, self-serve journey, and it’s changing the way companies identify, target, qualify and engage leads.
We believe several segments in the sales and marketing ecosystem will be instrumental in helping companies adapt and thrive in this new reality, and that integrating them will be the next step in the sector’s evolution. Read why in the GrowthBit below and contact Cheng Li about opportunities to invest in and support the growth of vendors in this space.