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Value Creation Team

Anik
Ray

Director, Pricing

Biography

Anik is an experienced leader in pricing and monetization strategy with over 8 years of experience across multiple companies from start-ups to Fortune 500 organizations. He supports the Value Creation Team by partnering with portfolio companies to monetize innovation and develop optimized product pricing and packaging strategies leading to sustained profitable growth.

Prior to LLR, Anik worked as a Strategy Consultant at Accenture Strategy and Simon-Kucher Partners, where he helped clients grow their revenue across improving their pricing, commercial strategy, and sales transformation efforts. Anik’s functional experience spans market entry strategies, portfolio price optimization, price pack architecture and sales force restructuring.

Joined LLR

2023

Education

Columbia (B.S.), University of Michigan (M.B.A.)

Latest Insights & News

  • Lessons Learned While Realigning Our Product Pricing Strategy
  • Create Customers for Life: Refine Your Product Pricing Model to Reflect Value Delivered
  • A Product Launch Framework for Turning Your Roadmap into Revenue

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