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Value Creation Team

Joél
Maldonado

Senior Associate, Demand Generation

Biography

Joél adds over a decade of experience from an omnichannel performance marketing agency leading strategy and execution teams. He brings deep expertise across many digital marketing platforms and has supported clients across many verticals with a focus on B2B SaaS.

His philosophy is to develop strategies that align with business objectives and are designed to drive growth, leveraging digital first technologies  to make data driven decisions and generate positive business outcomes.

As a member of LLR’s Value Creation Team, Joel supports Demand Generation strategy development and execution with the goal of helping portfolio companies construct a data-driven, repeatable, and profitable, marketing engine at scale.

Prior to LLR, Joél led marketing teams at Amsive where he won Google’s Inaugural Display Innovation Award for his work on iCIMS.

 

Joined LLR

2025

Education

Villanova University (B.S.)

Contact Joél

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