February 20, 2017
LLR hosted its annual Marketing Summit for portfolio companies on March 9, 2017, tackling today’s most timely marketing challenges like growth hacking and ABM. Each year, the event fosters idea sharing and collaboration among leaders striving to drive growth through strategic marketing.
Topics and Speakers:
Drawing from lessons learned during his time on the growth team at Twitter, Josh Aberant, now CMO of LLR portfolio company SparkPost, shared methods for developing empathy for users, embracing data and forging experiments as a way to drive innovation, loyalty and opportunity in a presentation on Growth Hacking.
Attendees were also led through an instructional SEO Workshop by Wil Reynolds, Founder and Director of Digital Strategy at SEER Interactive. Wil reshaped the way we think about SEO to focus on listening to what our prospects are asking Google and how their interaction with the results dictates where Google ranks our content.
Finally, roundtable discussions enabled attendees to swap best practices, vendor recommendations and more in areas that are key to their 2017 marketing plans, including account-based marketing, scaling content development and marketing attribution.